Doreen
Asañon
WITH MORE THAN 15 YEARS
OF EXPERIENCE
Senior Graphic Designer
WHAT I DO
As a graphic designer specializing in marketing, I bring over 15 years of experience in creating compelling visual content that drives brand success. My specialization spans a wide range of design ideas and hands-on experience empowering me to deliver impactful designs and creative solutions for diverse projects. Let's connect and explore how I can be of help to elevate your next marketing design endeavor.
AREAS OF DESIGN
LOGO & BRAND IDENTITY
The visual representation of your brand is an essential part of building your marketing positioning. Your logo, color scheme, typography, and other design elements will help distinguish your brand from others. A strong branding identity can help build brand recognition and loyalty among your target audience.
WEBSITE DESIGN
Websites are an essential tool for any business or individual looking to establish an online presence They provide a platform to showcase products, services, and ideas to a global audience. A well-designed website can help build credibility, increase brand awareness, and drive traffic to your business In today's digital age, having a business website is no longer an option but a necessity.
PRINT& DIGITAL DESIGN
Printed materials such as brochures, flyers, and posters are an important aspect of branding and marketing, as it helps to convey a message and make a lasting impression on potential customers. While digital design is an essential aspect of modern marketing and communication strategies. Both media allows to connect with your audience in a visually appealing and impactful way.
SOCIAL MEDIA & EMAIL MARKETING
These are crucial for businesses of all sizes. It allows you to reach a wider audience, build awareness, and increase sales. With the rise of technology and the internet, these marketing platform has become an essential part of any successful marketing strategy. By utilizing various digital channels such as social media, email, and search engines, businesses can connect with their target audience in more personalized and effective way.
SOFTWARES I USE
ADOBE
ILLUSTRATOR
ADOBE
PHOTOSHOP
ADOBE
INDESIGN
ADOBE
PREMIERE
ADOBE
ACROBAT
MICROSOFT
OFFICE
WORDPRESS
WEB DESIGN
CANVA
DESIGN
MAIL
CHIMP
FIGMA
UX/UI
AND SOME OTHER SOFTWARE SUCH AS:
WIX | WEEBLY | BIGCOMMERCE | ACTIVE CAMPAIGN | GOOGLE WORKSPACE | ADOBE FIREFLY | ADOBE EXPRESS | PROJECT MANAGEMENT TOOLS ( LIKE BASE CAMP, ASANA, TEAMS, TRELLO ) |
PORTFOLIO
@DesignsbyDoreen
WORK BACKGROUND
( EMPLOYMENT )
INDUSTRY: BPO/DIGITAL MARKETING AGENCY
Formicidae Outsourcing Inc. / ROIOnline LLC
Position Title : Senior Graphic Designer / Creative Support Contractor Date Joined : July 2016 to July 2023 (full-time), 2024-2025 (freelance) Work Description : A remote Graphic Design contractor for USA clients as a Senior/Lead designer and performing as a creative support for marketing by accomplishing tasks-on- demand in the project management platform coordinated by project managers. The projects are varied depending on client’s requirements, but mostly for digital output like social media post, banners for website, PSD to HTML website page design, digital publication, email marketing, podcast thumbnails and templates for video presentation.
INDUSTRY: EDUCATION/ONLINE LEARNING
MathSecret Philippines Inc.
Position Title : Graphic Artist Date Joined : May 2008 to April 2011 Work Description :Teaming up with web developer, flash animator and programmers to create online educational material for children that needs graphic design such as online lessons and games. Creating web banners, graphics for websites, over all look and feel (UI) and game assets for online use. Creating InDesign page layout and cover design for e-books. Responsible in the conceptualization of graphic design needs of the company for print media and online presence.
INDUSTRY: FOOD & BEVERAGE/RESTO-BAR
INDUSTRY: BOUTIQUE AGENCY
Reyactive LLC ( Arizona USA )
Position Title : Graphic Designer (Remote) Date Joined : November 2015 to May 2016 Work Description : Homebased Graphic Designer, collaborating with the U.S. team with regards to their graphic design needs for social media banner ads, website graphic contents like web icons, carousel slides and over all web page mock-up designs, corporate identity and branding, info graphics and anything pertaining to designs and creatives as requested by the Account Executives for client’s project.
Werdenberg International Corporation
Position Title : Senior Graphic Artist Date Joined : September 2006 to October 2007 Work Description : Responsible in conceptualizing all design materials for advertising and marketing needs. Creating website's graphics and updating website for new promotions, product launching, company’s events and product information. Oversee junior designers, the production of all print materials from flyer, poster, print ad, menu, table and counter standees and tarpaulin banner for restaurants and deli shops.
INDUSTRY: TELECOMMUNICATIONS
iXSforall Inc.
INDUSTRY: FOOD & BEVERAGE/CAFE
Haagen-Dazs (HDMD Philippines) / Pinnacle Equity Venture Inc.
Position Title : Senior Graphic Designer Date Joined : August 2012 to June 2015 Work Description : Collaborating with the marketing director and coordinating with other graphic designers and departments in developing corporate identity and branding. Conceptualizing designs and visuals for marketing collaterals and campaigns, print designs, advertisement and promotions. Ensuring quality of marketing campaign printed materials and corporate giveaways by coordinating with printers/suppliers, proof reader and checking color proofing for offset and digital output. It also involves designing and sending out Email campaigns/ Newsletters regularly to touch base with existing and prospective clients. Also responsible in doing web graphics for company website and social media pages and coming up with presentation and training materials for sales department, infographics and visual displays for tradeshow and exhibit.
Position Title : Senior Graphic Designer Date Joined : November 2002 to June 2006 Work Description : Assigned in the Marketing Department, responsible in the conceptualization and execution of communication and marketing collaterals such as Brochures, Flyers, Posters, Banners, Standees, Wobblers, promotional items, sticker decals, tarpaulin and Menu for all the cafes of Haagen-Dazs, Olivers, Max Brenner and Znh Chinese Bistro and for other tie-up company events and activities. The job also includes coordinating with regional office pertaining to branding and designs for magazine and newspaper advertisement and coordinating with service bureau/suppliers and printing company
INDUSTRY: PRINT FINISHING MACHINERIES
Shico Holdings LLC USA
For more information regarding my work background, please feel free to ask for a soft copy of my CV or resume.
Position Title : Online Graphic Designer (homebased) Date Joined : May 2011 to May 2012 Work Description : Working and reporting directly to the director to come up with marketing collaterals such as Direct Mailer, Brochure, Product Catalog, Flyer and Website Graphics of the company’s e-commerce website, BigCommerce site. The tasks also include updating product info, editing images and details on the website as well as updating Wordpress blog site, Social media posting and creating MailChimp Newsletter campaigns for scheduled sending.
CONTACT ME
Let's collaborate and bring your vision to life. Reach out to me to discuss your design needs and let's embark on a creative journey together.
